Lifeups: Why I'm Done With Startups

30 May 2024

I built startups that had tons of customers and amazing products.

I built startups that made an insane amount of money while being just a few HTML pages.

I built and sold startups, and the process is always the same:

Grind -> do what investors want -> do stuff that doesn't matter for the customers -> get money in the bank -> repeat.

A couple of years ago, I decided that I am done with it. And you should be, too.

Lifeups instead of Startups

Lifeups Instead of Startups Lifeups are companies that upgrade your (and everyone's involved) life.

I tried "Lifeup" – the art of making products just for you and your customers while you enjoy life – in my previous company, and I loved the process.

  1. We built only what customers wanted.
  2. We were 4 people.
  3. The due diligence for the acquisition was super easy.
  4. The codebase was poetry.
  5. I didn't have to share any money with VCs.
  6. I didn't have to talk with VCs (the best part).

Now, I am going to perfect "Lifeups" with my latest company, which surprisingly is all about financial freedom.

Hey Financial Independence

I can build exactly what I want: a 100% customer-funded company that prioritizes people's growth and adventures instead of losing time on VCs and stupid board meetings.

A company where we can over-engineer stuff just to make a small thing faster that less than 1% of our customers will ever notice.

A company where customers know that we'll never divert from our vision and we'll fix ALL bugs.

A company that doesn't have an expiration date because "we had to spend more for growth."

I got inspired by Michael and his tweet, while walking back from the beach. On a Tuesday afternoon.